Case study · UK aesthetics

    She treats, teaches, and runs a CQC clinic. The software had to keep up.

    Soft Touches Aesthetics needed software that did the admin. The platform she had been on did not match how the clinic actually works. She was still doing the diary, the forms and the rest of it herself.

    Claire moved onto Clinic Membership in July. One thousand two hundred and fifty-five patients came across. Fifty-nine treatments were pulled in and set up. The forms, the diary and the booking were already there.

    Claire Newman, director and lead nurse at Soft Touches Aesthetics
    Claire NewmanDirector and lead nurse, Soft Touches AestheticsLevel 7 Assessor and clinical trainer, Derma Medical

    1,255

    patients brought across in the move

    Account data, 25 August 2026

    59

    treatment options pulled in and set up

    Live on day one, 23 June 2026. A few more added since.

    22

    consent and medical forms brought across

    Published in Documenti with the clinic

    The clinic had to keep up with her, not the other way round

    Soft Touches Aesthetics is a nurse-led, CQC-registered clinic in Sawbridgeworth. Claire Newman opened it in 2014. She is an independent prescriber, a Level 7 Assessor and a clinical trainer for Derma Medical. Teaching sits in the week. Clinic days sit around it. Every other Saturday is a clinic day too.

    That is a real rota, not a standard five-day diary. The last system did not match it. Bank holidays used to land as working days unless she caught them by hand. Forms were slower to change between patients. When the clinic needed to move, the last transfer took weeks.

    She did not have to start from scratch

    Patients came across. Treatments came across. Twenty-two consent and medical forms came across with them, plus the treatment maps. Fifty-nine treatments were live on day one. She did not have to sit down and build the clinic again, thanks to the smart importers that do the work for you. Notes sit in Documenti. The diary, the patients and the booking sit in Clinic Membership.

    “This has been much smoother. It took the last system weeks to sort the transfer out. It was very stressful, and not all of the data came across. This time the system just sets itself up.”

    A new treatment is a form she already has

    Adding a treatment is not a blank page. She uploads the form she already uses. Smart Form Importer turns it into a draft. She checks it, edits what she needs, and publishes. Between patients, the health form is something she can change herself, without waiting on someone else to rebuild it.

    “I love how easy the forms are to edit, and the Smart Form Importer just imports them with a few clicks. This is so much easier and quicker than what I had before.”

    The diary already knows the week

    Monday and Friday mornings. Wednesday afternoons and evenings. Saturday every other week. Teaching days blocked so nobody books her while she is at Derma Medical. Bank holidays come off the diary on their own, so she does not end up working them by accident. Patients can now not only book themselves in online but they can also cancel, reschedule and rebook all without having to ring the clinic!

    Reminders go out without her chasing. Aftercare sits on the treatment, not in a separate hunt. The admin that used to follow her around now sits in the system.

    The software keeps up. The customer support goes further.

    “What I really like is that the steps are simple and quick. The processes are smooth. I am not flicking between pages to find information.”

    “The customer service is exceptional. For me that is very important. If I do not have good customer service myself, how can I provide it to my patients.”

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